Organisational needs evolve as the organisation grows.
Startup Phase: The focus is on validating your product or service. Here, processes might be ad-hoc, prioritising speed and adaptability.
Scale-Up Phase: As the organisation gains traction, the challenge shifts to supporting a growing customer base and team.
Growth Phase: Retaining, developing talent becomes a priority, with addressing cultural shifts as the headcount grows.
Processes and tools that worked in one phase often need to be refined or replaced in the next.
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